Revitalising Funding Options by Tide's Organic Presence
Challenge
Funding Options by Tide faced a significant setback when a website redesign, undertaken without due consideration for SEO and user experience (UX), led to a staggering 35% Year-over-Year (YoY) drop in organic traffic and a concerning 65% decline in leads. The platform was in dire need of a strategic intervention to recover lost ground and regain its organic visibility and lead generation momentum.
Challenge
Funding Options by Tide faced a significant setback when a website redesign, undertaken without due consideration for SEO and user experience (UX), led to a staggering 35% Year-over-Year (YoY) drop in organic traffic and a concerning 65% decline in leads. The platform was in dire need of a strategic intervention to recover lost ground and regain its organic visibility and lead generation momentum.
Solution
Enter Sonia Mazzotta, the catalyst behind the transformation. Recognizing the critical link between SEO, UX, and lead generation, Sonia initiated a comprehensive strategy to optimise content, design, and conversion rate optimization (CRO). The plan included aligning with Google’s Core Web Vitals and placing a renewed emphasis on the Call-to-Action (CTA). The goal was not just to recover lost ground but to propel Funding Options by Tide to new heights.
Execution
1. Content Optimization
Sonia conducted a thorough content audit to identify and rectify gaps in the website’s SEO. This involved refining existing content, aligning it with relevant keywords, and creating new content that addressed user intent. The focus was on providing valuable, relevant, and SEO-friendly content that resonated with the target audience.
2. Design and UX Enhancements
Collaborating closely with the design team, Sonia ensured that the website redesign aligned with both SEO best practices and an enhanced user experience. This involved optimising site navigation, streamlining the user journey, and improving page load times—all crucial factors for SEO and user satisfaction.
3. Conversion Rate Optimization (CRO)
Recognizing the importance of seamless user journeys, Sonia implemented CRO strategies. This included refining the website’s layout, strategically placing CTAs, and optimising form fields to reduce friction in the conversion process. The aim was to guide users effortlessly from awareness to conversion.
4. Google’s Core Web Vitals Integration
Acknowledging the significance of Google’s Core Web Vitals for search rankings, Sonia ensured that the website met and exceeded these vital metrics. This involved optimising page loading speed, interactivity, and visual stability, aligning with Google’s evolving criteria for a positive user experience.
5. CTA Prominence and Clarity
Sonia implemented a more prominent and clearer Call-to-Action (CTA) strategy across the website. This involved strategic placement of CTAs, ensuring they were visually appealing, and aligning them with the user journey. The goal was to prompt users to take desired actions at various touchpoints.
Execution
1. Content Optimization
Sonia conducted a thorough content audit to identify and rectify gaps in the website’s SEO. This involved refining existing content, aligning it with relevant keywords, and creating new content that addressed user intent. The focus was on providing valuable, relevant, and SEO-friendly content that resonated with the target audience.
2. Design and UX Enhancements
Collaborating closely with the design team, Sonia ensured that the website redesign aligned with both SEO best practices and an enhanced user experience. This involved optimising site navigation, streamlining the user journey, and improving page load times—all crucial factors for SEO and user satisfaction.
3. Conversion Rate Optimization (CRO)
Recognizing the importance of seamless user journeys, Sonia implemented CRO strategies. This included refining the website’s layout, strategically placing CTAs, and optimising form fields to reduce friction in the conversion process. The aim was to guide users effortlessly from awareness to conversion.
4. Google’s Core Web Vitals Integration
Acknowledging the significance of Google’s Core Web Vitals for search rankings, Sonia ensured that the website met and exceeded these vital metrics. This involved optimising page loading speed, interactivity, and visual stability, aligning with Google’s evolving criteria for a positive user experience.
5. CTA Prominence and Clarity
Sonia implemented a more prominent and clearer Call-to-Action (CTA) strategy across the website. This involved strategic placement of CTAs, ensuring they were visually appealing, and aligning them with the user journey. The goal was to prompt users to take desired actions at various touchpoints.
Results
The strategic overhaul led by Sonia Mazzotta resulted in a remarkable turnaround for Funding Options by Tide:
Organic Leads Surge
The optimization efforts yielded a staggering 91% increase in organic leads. The combination of SEO-driven content, improved UX, and strategic CRO created an environment conducive to lead generation.
Conversion Rate Skyrockets
The conversion rate witnessed an impressive 84% surge, showcasing the efficacy of the CRO strategies implemented. The enhanced user experience and more prominent CTAs played a pivotal role in guiding users towards conversion.
Steady Increase in Organic Traffic
Over time, the website experienced a steady increase in organic traffic, indicating sustained recovery and growth. The alignment with Google’s Core Web Vitals not only boosted search rankings but also contributed to a positive user experience.
Conclusion
Sonia Mazzotta’s strategic intervention not only recovered the lost ground but propelled Funding Options by Tide to new heights. The synergy between SEO, UX, and CRO, coupled with a focus on Google’s Core Web Vitals, showcased the power of a holistic approach to website optimization. The case of Funding Options by Tide stands as a testament to the transformative impact of aligning design and content with both user experience and search engine optimization.
Conclusion
Sonia Mazzotta’s strategic intervention not only recovered the lost ground but propelled Funding Options by Tide to new heights. The synergy between SEO, UX, and CRO, coupled with a focus on Google’s Core Web Vitals, showcased the power of a holistic approach to website optimization. The case of Funding Options by Tide stands as a testament to the transformative impact of aligning design and content with both user experience and search engine optimization.
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