All posts by Sonia Mazzotta

YMYL and SEO in finance

green plant in clear glass vase

Amidst various SEO guidelines, “Your Money or Your Life” (YMYL) pages have gained special attention from search engines, particularly Google. These pages, which can significantly impact a […]

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Why Focusing on EAT is Crucial for Financial Websites: Building Trust, Authority, and Credibility

red and brown book

Establishing credibility and trustworthiness is paramount. As users increasingly turn to the internet for financial advice, services, and transactions, the importance of Expertise, Authoritativeness, and Trustworthiness (EAT) […]

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Strengthening the Fort: Why Weak Protection/Authentications Pose a Significant Risk for Fintech Companies

silver padlock

In the rapidly evolving landscape of fintech, where innovation meets financial transactions, security is paramount. Fintech companies are entrusted with sensitive personal and financial information, making them […]

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