Catch up with AI and SEO strategy in 2024 – how FinTech brands need to adapt.

SEO for fintech brands is evolving towards a more user-centric, ethical, and technically advanced approach, driven by several key factors:

Advancements in Artificial Intelligence (AI) and Machine Learning: Search engines are leveraging AI and machine learning algorithms to better understand user intent and deliver more relevant search results. This trend enables fintech brands to create content that resonates with their target audience’s needs and preferences.

Google’s Emphasis on E-A-T: Google prioritises Experience, Expertise, Authoritativeness, and Trustworthiness (E-A-T) when ranking content. Fintech brands can benefit from producing high-quality, ethical content that demonstrates expertise and builds trust with their audience.

Conversational AI: AI-driven technologies, such as chatbots, are shaping SEO to be more conversational. Fintech brands can optimise their content to align with conversational search queries and provide valuable answers to users’ questions.

Understanding these trends is crucial for fintech brands looking to enhance their online visibility, attract targeted traffic, and connect with potential customers effectively.

Let’s explore some specific strategies tailored for fintech brands to navigate the evolving landscape of SEO:

1. Optimising for Google Search Generative Experience (SGE): Google’s AI-powered SGE provides AI-generated results to search queries, enhancing user interactions with clear, concise answers and relevant visuals. Fintech brands can optimise their content to align with SGE and provide valuable information that caters to user intent.
2. Addressing Zero-Click Searches: Zero-click searches, where users find answers directly on the search engine results page (SERP) without clicking on any results, are on the rise. Fintech brands can optimise their content to secure featured snippets and provide concise answers to user queries, increasing brand visibility and authority.
3. Implementing Answer Engine Optimisation (AEO): With the growing popularity of AI-powered answer engines, such as chatbots and smart assistants, fintech brands can optimise their content for answer-based queries. By providing clear and concise answers to user questions, fintech brands can enhance their visibility and credibility in the digital landscape.
4. Focusing on Topical Authority: Establishing topical authority involves becoming a go-to source for information within a specific niche or industry. Fintech brands can develop comprehensive and high-quality content that covers relevant topics and subtopics, positioning themselves as industry leaders and trusted resources for their audience.
5. Harnessing the Power of Video SEO: Video content is becoming increasingly popular among consumers, presenting fintech brands with an opportunity to leverage video SEO strategies. By optimising video content for relevant keywords and providing valuable information, fintech brands can enhance their visibility and engagement across search engines and video platforms.
6. Adapting to Evolving Search Engine Ranking Factors: Search engine ranking factors are constantly evolving, with an emphasis on trustworthy and expert content that provides valuable answers to user queries. Fintech brands can prioritise user experience, optimise for core web vitals, and regularly update their content to align with evolving ranking factors and user expectations.
7. Refreshing Existing Content: With the rapid pace of content creation and consumption, regularly refreshing and updating existing content is essential for fintech brands to maintain relevance and visibility. By conducting content audits, optimising existing content, and keeping it up-to-date, fintech brands can ensure that their content remains competitive and valuable to their audience.
8. Aligning with Shifting User Search Intent: User search intent is shifting towards transactional and commercial queries, requiring fintech brands to reassess and realign their content strategy accordingly. By understanding and optimising for evolving user search intent, fintech brands can better meet the needs and preferences of their target audience.

In summary, fintech brands can stay ahead in the dynamic landscape of SEO by adapting to emerging trends, optimising their content for user intent, and prioritising high-quality, ethical content creation. By implementing tailored SEO strategies, fintech brands can enhance their online visibility, attract targeted traffic, and drive meaningful engagement with their audience.

Do you need SEO consultation for your fintech brand? Contact us here for an informal chat.