IG Index's CryptoChat Initiative - A Boost in Share of Voice and Backlinks
Challenge
In a rapidly evolving financial landscape, IG Index, a leading trading and investment platform, recognized the need to amplify its presence in the competitive cryptocurrency market. Faced with the challenge of increasing share of voice and acquiring quality backlinks, the company sought innovative strategies to strengthen its position as a trusted authority in the crypto space.
Background
E-commerce Client (EC) stands as a forward-thinking furniture procurement and manufacturing consultancy, pioneering a novel approach to curate knowledge, network, and craftsmanship, transforming visionary concepts into tangible reality.
The pivotal role of the website extends beyond merely showcasing the business online; it serves as a conduit for bringing products and services to a global audience.
Regrettably, critical technical issues hindered their digital marketing strategy, causing EC to lose confidence in web development. However, thanks to a recommendation from another esteemed client of DigitalBee Labs, we seized the opportunity to assist and revitalize EC's digital presence.
Solution
Enter Sonia Mazzotta, a visionary within the marketing team at IG Index. Recognizing the influential power of crypto influencers in shaping market perceptions, Sonia proposed a groundbreaking idea—engage with crypto influencers to foster meaningful discussions and collaborations. The goal was clear: enhance brand visibility, establish thought leadership, and increase backlinks by 25%.
Execution
1. Identifying Crypto Influencers
Sonia meticulously curated a list of prominent influencers in the cryptocurrency space. The selection process focused on individuals with substantial followings, a track record of credible insights, and a diverse audience.
2. Crafting the CryptoChat Concept
To differentiate IG Index’s engagement, Sonia proposed a unique approach. Influencers were invited to IG headquarters for an exclusive “CryptoChat” session. This live discussion allowed influencers to interact with IG’s experts, share insights, and delve into the intricacies of cryptocurrency trading.
3. Personalised Invitations
Each influencer received personalised invitations, highlighting the opportunity to engage directly with IG’s experts and contribute to shaping the narrative around cryptocurrency. The exclusive nature of the event added a layer of prestige, driving interest and participation.
4. Content Collaboration
To maximise the impact of CryptoChat, Sonia facilitated content collaboration between IG Index and the influencers. This included joint blog posts, social media takeovers, and video content. The collaborative approach ensured a mutual exchange of insights and increased the likelihood of influencers linking back to IG Index in their content.
5. Social Media Amplification
Utilising the influencers’ significant social media presence, IG Index amplified the CryptoChat initiative across various platforms. Live updates, behind-the-scenes content, and snippets from the discussions generated anticipation and engagement.
6. Backlink Acquisition Strategy
To achieve the targeted 25% increase in backlinks, Sonia devised a strategy to encourage influencers to link back to IG Index in their subsequent content. This was achieved through the creation of shareable assets, engaging discussions, and providing influencers with valuable data and insights to reference in their work.
Execution
1. Identifying Crypto Influencers
Sonia meticulously curated a list of prominent influencers in the cryptocurrency space. The selection process focused on individuals with substantial followings, a track record of credible insights, and a diverse audience.
2. Crafting the CryptoChat Concept
To differentiate IG Index’s engagement, Sonia proposed a unique approach. Influencers were invited to IG headquarters for an exclusive “CryptoChat” session. This live discussion allowed influencers to interact with IG’s experts, share insights, and delve into the intricacies of cryptocurrency trading.
3. Personalised Invitations
Each influencer received personalised invitations, highlighting the opportunity to engage directly with IG’s experts and contribute to shaping the narrative around cryptocurrency. The exclusive nature of the event added a layer of prestige, driving interest and participation.
4. Content Collaboration
To maximise the impact of CryptoChat, Sonia facilitated content collaboration between IG Index and the influencers. This included joint blog posts, social media takeovers, and video content. The collaborative approach ensured a mutual exchange of insights and increased the likelihood of influencers linking back to IG Index in their content.
5. Social Media Amplification
Utilising the influencers’ significant social media presence, IG Index amplified the CryptoChat initiative across various platforms. Live updates, behind-the-scenes content, and snippets from the discussions generated anticipation and engagement.
6. Backlink Acquisition Strategy
To achieve the targeted 25% increase in backlinks, Sonia devised a strategy to encourage influencers to link back to IG Index in their subsequent content. This was achieved through the creation of shareable assets, engaging discussions, and providing influencers with valuable data and insights to reference in their work.
Results
The CryptoChat initiative proved to be a resounding success, exceeding expectations in multiple areas:
Share of Voice Increase
IG Index witnessed a notable surge in share of voice within the cryptocurrency community. The CryptoChat discussions generated buzz and positioned IG Index as a key player in the industry conversation.
Backlink Growth
The strategic content collaboration and valuable insights shared during CryptoChat resulted in a 30% increase in backlinks. Influencers naturally referenced IG Index in their subsequent content, contributing to enhanced online visibility.
Brand Authority
IG Index solidified its position as an authority in the cryptocurrency space. The direct engagement with influencers not only improved brand perception but also fostered ongoing relationships, paving the way for future collaborations.
Influencer Partnerships
The success of CryptoChat laid the groundwork for long-term partnerships with influencers. IG Index continued to collaborate with influencers on educational content, webinars, and exclusive events, further strengthening its presence in the crypto community.
Conclusion
Sonia Mazzotta’s innovative CryptoChat initiative not only met but exceeded IG Index’s goals. By leveraging the influence of key players in the cryptocurrency space, IG Index not only increased its share of voice and backlinks but also established itself as a thought leader in a highly competitive market. The success of CryptoChat underscored the importance of strategic influencer engagement in amplifying brand visibility and building meaningful connections within niche industries.
Conclusion
Sonia Mazzotta’s innovative CryptoChat initiative not only met but exceeded IG Index’s goals. By leveraging the influence of key players in the cryptocurrency space, IG Index not only increased its share of voice and backlinks but also established itself as a thought leader in a highly competitive market. The success of CryptoChat underscored the importance of strategic influencer engagement in amplifying brand visibility and building meaningful connections within niche industries.