Restoring Lost Trust Through Website Development at Matter of Stuff E-commerce
Background
Matter of Stuff (MOS) stands as a forward-thinking furniture procurement and manufacturing consultancy, pioneering a novel approach to curate knowledge, network, and craftsmanship, transforming visionary concepts into tangible reality.
The pivotal role of the website extends beyond merely showcasing the business online; it serves as a conduit for bringing products and services to a global audience.
Regrettably, critical technical issues hindered their digital marketing strategy, causing MOS to lose confidence in web development. However, thanks to a recommendation from another esteemed client of DigitalBee Labs, we seized the opportunity to assist and revitalize EC's digital presence.
Background
E-commerce Client (EC) stands as a forward-thinking furniture procurement and manufacturing consultancy, pioneering a novel approach to curate knowledge, network, and craftsmanship, transforming visionary concepts into tangible reality.
The pivotal role of the website extends beyond merely showcasing the business online; it serves as a conduit for bringing products and services to a global audience.
Regrettably, critical technical issues hindered their digital marketing strategy, causing EC to lose confidence in web development. However, thanks to a recommendation from another esteemed client of DigitalBee Labs, we seized the opportunity to assist and revitalize EC's digital presence.
Challenge: Addressing Complex SEO and Technical Issues
The initial request from the client was to rectify long standing SEO technical challenges impeding their progress. These challenges encompassed:
Multiple meta descriptions
Missing H1 tags and instances of multiple H1 tags
500 error pages
Duplicate titles
Non-indexable pages listed on the sitemap
Despite the fact that the MOS website was live when the request was made, it was under the maintenance of another technical team. Handling such a task without complete access to the technology stack posed a considerable challenge, especially with another technical team actively engaged in maintenance.
The website was originally developed using the Spree Commerce platform, albeit an outdated version with obsolete features. Moreover, the DigitalBee Labs team lacked prior experience with Ruby on Rails or Spree Commerce.
Upon conducting a thorough review of the technology stack and codebase, we discovered not only the depth of the initially identified bugs but also several additional issues, which included:
Architectural flaws in the application and instances of poor programming practices
User interface discrepancies
CMS-related challenges along with data errors
Code-related errors
Performance issues
Addressing these myriad issues proved to be a demanding and time-consuming undertaking. The client, however, had not anticipated such a significant investment merely to resolve these impediments and facilitate the unblocking of their digital marketing strategy.
The Approach: Streamlining Collaboration and Strategic Resolutions
Our technical team initiated a series of preliminary meetings with the client to gain a comprehensive understanding of the challenges they faced and their overarching objectives. Following a meticulous analysis of the provided information, the team transitioned to the next phase: a thorough review and validation of the issues on the live website. This critical step aimed to determine the required level of access for further investigations and the implementation of necessary fixes.
Through transparent communication, our team conveyed the precise access needed to advance with the task, ensuring a professional collaboration with the on-duty technical team. The success of our collaborative efforts hinged on effective communication and adaptability.
Simultaneously, a dedicated full-stack developer was assigned to prepare for the technological aspects, aligning with our initial plan for task completion.
Leveraging our industry experience and profound insight into such technical challenges, we delved deep into the issues at hand. Employing root cause analysis, we comprehended the intricacies and strategically determined both short-term and long-term fixes. The original issues, along with those identified by our team, were amalgamated into a comprehensive list and prioritized based on criticality and the initial problem set. Our fixes were primarily focused on addressing the root causes of application issues rather than merely applying surface-level patches to the code.
Remarkably, the entire process, from the initial client meeting to the live release, spanned a mere three weeks. Within this timeframe, we not only completed the task but also deployed all fixes for User Acceptance Testing (UAT) and production release. The expeditious resolution earned our team a positive reputation in website development and provided a green light for the client’s digital marketing strategy.
The Approach: Streamlining Collaboration and Strategic Resolutions
Our technical team initiated a series of preliminary meetings with the client to gain a comprehensive understanding of the challenges they faced and their overarching objectives. Following a meticulous analysis of the provided information, the team transitioned to the next phase: a thorough review and validation of the issues on the live website. This critical step aimed to determine the required level of access for further investigations and the implementation of necessary fixes.
Through transparent communication, our team conveyed the precise access needed to advance with the task, ensuring a professional collaboration with the on-duty technical team. The success of our collaborative efforts hinged on effective communication and adaptability.
Simultaneously, a dedicated full-stack developer was assigned to prepare for the technological aspects, aligning with our initial plan for task completion.
Leveraging our industry experience and profound insight into such technical challenges, we delved deep into the issues at hand. Employing root cause analysis, we comprehended the intricacies and strategically determined both short-term and long-term fixes. The original issues, along with those identified by our team, were amalgamated into a comprehensive list and prioritized based on criticality and the initial problem set. Our fixes were primarily focused on addressing the root causes of application issues rather than merely applying surface-level patches to the code.
Remarkably, the entire process, from the initial client meeting to the live release, spanned a mere three weeks. Within this timeframe, we not only completed the task but also deployed all fixes for User Acceptance Testing (UAT) and production release. The expeditious resolution earned our team a positive reputation in website development and provided a green light for the client’s digital marketing strategy.
Outcomes
Resolved all initial concerns brought up by the client
Addressed extra issues identified throughout the procedure
Observed a decline in Google Search Console issues
Enhanced website loading speed
Increased organic traffic
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